In Dubai’s competitive business environment, new enterprises emerge daily, intensifying market competition across sectors. While healthy competition promotes consumer choice and quality, there are boundaries. Unfair competition arises when businesses engage in practices that go beyond acceptable market conduct, harming competitors through unethical or deceptive methods. Here’s what businesses in the UAE should understand about unfair competition, its legal framework, and available protections. 

Defining Unfair Competition

Unfair competition refers to the abuse of competitive freedom through practices that harm competitors, intentionally or unintentionally. It’s distinct from anti-competitive practices like collusion or abuse of dominance, which fall under competition law. Instead, unfair competition, rooted in civil liability principles and abuse of rights, focuses on actions that distort fair market conduct. 

UAE Legislation on Unfair Competition 

In the UAE, Federal Decree Law No. 50 of 2022 on Commercial Transactions addresses unfair competition, listing prohibited practices: 

  • Usurping Clientele or Trade Secrets (Article 61): Prohibits taking over a competitor’s clientele or disclosing their trade secrets. 
  • Deception in Marketing (Article 63): Bans fraud or deception in product/service marketing and the spread of false information about competitors. 
  • Unauthorized Use of Trade Names (Article 65): Forbids using a competitor’s trade name without permission, punishable by fines starting at AED 10,000 (Article 65.2). 

International Standards: The Paris Convention

UAE courts often reference the Paris Convention for the Protection of Industrial Property (1883) to assess unfair competition cases. Article 10 bis of the Convention mandates protection against unfair competition for Union members, defining prohibited acts as those: 

  • Creating confusion regarding a competitor’s establishment, products, or activities. 
  • Discrediting a competitor through false claims. 
  • Misleading the public about product characteristics, quality, or quantity. 

Proving Unfair Competition in the UAE 

To establish a claim of unfair competition, plaintiffs typically must demonstrate: 

  1. The Wrongful Act: Evidence of the unfair competitive action. 
  2. Damage Caused: Proof of specific harm incurred. 
  3. Causal Link: A direct connection between the wrongful act and the damage. 

Relationship with Intellectual Property (IP) Rights

Unfair competition often intersects with intellectual property law, especially when a competitor imitates a business’s branding, packaging, or logo. While IP rights provide primary protection, they are not always foolproof. In cases where: 

  • IP Rights Are Disputed or Lapse: If copyrights are unrecognized, or a trademark expires, unfair competition claims can offer alternative recourse. 
  • IP Rights Are Unregistered: Even without registered IP, businesses may seek protection under unfair competition, especially for unregistered trade names or proprietary brand elements. 

Protecting Your Business from Unfair Competition

If you suspect a competitor is engaging in unfair practices or have clear evidence of such acts, our team at AWS Legal Group can help develop a tailored strategy. With experience navigating UAE and international legal standards, we’re ready to assist in building a strong case and safeguarding your business interests. 

Contact us today for a consultation to explore legal protections against unfair competition. 

Legal Insights

  • 29 October 2024
  • 6 min read



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